市场营销

Associate Degree Program - 62 Credits

With the goal of generating interest in a business or product, field of 市场营销 holds a range of professional opportunities. In just two years 在东南理工学院, you 将 establish a strong foundation of 市场营销 principles and develop the skills to design 市场营销 materials, write a strong sales presentation and adequately solve organizational problems using 市场营销 concepts.

In your career,你 also could be tasked with utilizing social media platforms and 进行市场调查.

A 市场营销 career is filled with deadlines and fast-paced decision-making to keep your organization or product front and center. 你的创造力和分析能力 and technical savvy 将 be key to your success.

Your associate degree in 市场营销将 help you:

Learn Technical and Problem-Solving Skills: 市场营销 professionals may assess advertising returns, create reports, addressing customer service problems, coordinate strategies across multiple channels, improving company ties with media outlets and evaluate new 市场营销 campaigns
获得专业: As a top 市场营销 professional from Southeast Tech,你将 know the value of timeliness, integrity, teamwork and accountability.
获得优势: You 将 understand the value of continuing education because of your foundational STC工作经验. The ever-changing nature of your field means you 将 need to keep up to date on the latest technologies and 市场营销 trends to stay ahead of the competition.
了解你的客户: You 将 learn to break down the consumer decision-making process to reveal the psychological and sociological reasoning behind consumer trends.

节目视频

比较: 营销经理 vs. 公共关系 

作为一名营销专业人士,你将 perform market research, manage budgets and work with an advertising staff to meet 市场营销目标. 你的技能设置中心为创造力. 在公共关系方面, 焦点 is more widespread; your goal is to maintain positive media coverage and relationships with anyone with a link to the company or product. Your audience includes media, customers, 员工和其他利益相关者.

Why Study 市场营销在东南理工学院?

During your 市场营销 coursework in Sioux Falls, South Dakota,你将 gain expertise in key business principles, such as selling, consumer behavior, advertising, 市场营销 research, 市场营销 management and social media. The immersive curriculum 将 help you build your skills to enter the market prepared for success. 市场营销副学士项目还提供:

有经验的教师: Students learn from faculty with industry experience that 将 share workforce insight.

面对面和在线课程选择: Southeast Technical College offers small, personalized class sizes in person in the 乔治年代. 米克尔森中心, 在线, or through a combination of on-campus and 在线 courses.  

可定制的度: With the help of your STC faculty, you can choose technical electives that allow you to customize your 市场营销 degree with courses that interest you and align with your 的职业目标.